Millennials and Gen-Zs are 7x More Likely To Use Text-Based Mental Health Support
More than 100,000 people from Malaysia, Indonesia, Singapore, Thailand, and the Philippines completed a mental health assessment to determine their risk levels for depression, anxiety and stress as part of Naluri's World Mental Health Day campaign.
Following the assessment, Naluri offered participants several avenues to get additional support including its flagship digital health coaching programme, remote one-on-one therapy and a 24-hour counselling support telephone line. For the first time, WhatsApp access was also included as an avenue for support that allowed anyone with the popular messaging app to get in contact with a mental health professional.
The move proved overwhelmingly popular. Text-based interactions accounted for 7 times more utilisation than the phone service, for reasons such as safety, connectivity, and convenience and was overwhelmingly popular amongst the 20-29 year old cohort.
Text-based support lowers the barriers to seeking help significantly allowing mental health support to reach more people than traditional telephone careline services.
Run as an initial experiment to determine its popularity, the new 24-hour WhatsApp counselling support service is here to stay with dedicated lines in multiple Naluri markets. For more information on how to use the service, contact us.
- Written by:
- Chloe Pharamond
- 25 November 2021