Intrinsic Motivation : The First Step To Sustainable Change


Most people still do not actively engage in healthy behaviour even though we know clearly from science that health promoting behaviour (physical activity, eating a healthy diet, not smoking, drinking alcohol in moderation) leads to a 11–14 year delay in all-cause mortality (1,2). For example, losing weight and getting fit is the most commonly broken New Year’s resolution – approximately 50% drop out by 6 months, and potentially up to 90%+ by 12 months.

However, for those that succeed, often times, it boils down to an inner motivation for a new self – the “why”. Motivations has a major influence on our needs, desires, and direction of our behaviour. There are different types of motivation, be it extrinsic, intrinsic, physiological or achievement related – but it is the “intrinsic motivation” that comes from within an individual, with no external rewards that drives the difference. In fact, research has shown intrinsic motivation drives more interest, excitement, confidence, enhanced performance, persistence, creativity, self-esteem and general well-being (3)

Therefore as part of Naluri digital health programme, we work together with you to clearly define your intrinsic motivation, and this has helped our initial users achieve their envisioned health outcomes.


  1. Khaw KT, Wareham N, Bingham S, Welch A, Luben R, Day N (2008). Combined impact of health behaviours and mortality in men and women: the EPIC-Norfolk prospective population study.

  2. Ford ES, Zhao G, Tsai J, Li C (2011). Low-risk lifestyle behaviors and all-cause mortality: findings from the National Health and Nutrition Examination Survey III Mortality Study.

  3. Ryan, R.M., Deci, E. L. (2000).  Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.